IN WHAT WAY CAN OPERATIONAL, FUNCTIONAL, STRATEGIC DESIGN MANAGEMENT Essay

IN WHAT WAY CAN OPERATIONAL, FUNCTIONAL, STRATEGIC DESIGN MANAGEMENT CONTRIBUTE TO THE BUSINESS GROWTH OF Artdinox - Essay Example The feedback will provide the base for the ideation process which will lead to new product development. Then the CEO along with the NPD team can take care of the design finalization. In the context of new products one of the most important pieces of information is the control and monitoring mechanism for the product when it is launched briefly into the market as a part of test launch. Art d'inox does a pilot launch through three to four hundred pieces of the new product and monitors it carefully in terms of control points and then depending upon the conclusion decision to further expand the production or to curtail it is taken. Also, the organization can form collaborations with design institutes of repute; in case of Art d'inox it could easily form alliances with National Institute of Design, one of the premier places of learning in its respective field. This encompasses creation of a design management function in the company. At the strategic level this deals with the incorporation of the design strategy into the basic philosophy and workings of key departments like marketing, communication and innovation departments, i.e. inculcating the deign strategy into the business strategy of the firm. ... Art d'inox's basic objective of turning stainless steel items into lifestyle products with the amalgamation of design and functionality through innovative surface finish and the use of combined materials has adhered to this concept. This leads to the planning stage where procedures and standard for quality are fixed. Art d'inox has a design center with a professional design team which works in tandem with NPD or the new product development team. In Art d'inox's functional structure the CEO leads the design vertical along with the NPD, which designs products after receiving pointers from marketing and sales teams. The finances have to be taken care of in terms of setting up supplier and so Art d'inox being a part of the Jindal Stainless Steel group has timely supply of high quality raw material at reasonable prices. Strategic Design Management This is the capability of the design philosophy to give shape to the organizational objective and transform it according to the vision. At the initiation level the basic strategy is defined and the objectives to be reached in terms of design are also communicated clearly. The very concept of Art d'inox lies in changing the perception about stainless steel utensils and items through extremely creative and functional designs. The CEO is at the helm of designing, who along with the NPD team looks after the various aspects of deign and new product launch. This structure ensures that the top management level is guiding the design team from the top and the philosophy also percolates from top through all the management layers and departments. In Art d'inox the CEO ensures the effective completion of this job. Human resources are extremely important, especially in a design